How to prosper from Australia’s web boom

A study released this week details how Australian small business owners can no longer ignore the need to get online. Australian Communications and Media Authority figures show even the most unsavvy web user is spending at least an hour a day online. Think about that for just a second, do you think people spend an hour each day looking through the yellow pages? Hmmm, we may be onto something here!

ACMA chairman Chris Chapman says the figures in the new “Australia in the Digital Economy” report show that not only are Australians accessing the internet more frequently, but they are also changing what they do while online.

“To the majority of Australians the internet is not just an entertainment tool but increasingly an essential part of their everyday lives, providing access to critical information and services,” he said in a statement.

Even our local statistics here in Australia show that Facebook dominates the online world, taking up 81% of the time spent on social networking sites and 82% of web pages viewed. ACMA figures show 8.7 million Australians visited social networking sites, including Facebook, during the month of June alone.

WOW! Low usage Aussies are spending an hour a day online with typical usage being above 3 hours per day, and for over 3/4 of that time they are just on facebook! Imagine running tv or radio ads for a few hours to your target audience… it would cost you tens of thousands dollars! Yet you can reach that same audience, at a time when they are captive and able to interact, using social media for just a few hundred dollars. Show them a promotion you’re running, have a youtube video of your most popular product, run a survey and give away free stuff… it’s so simple to interact and connect with new customers using facebook, twitter and youtube.

If you’d like to know how you can use these free online tools to promote your business get in touch with us today. We’ll give you a special report on internet business and perform a 20pt social media checkup for free.

Click here to to grab your Free Report & Social Media Checkup worth $250

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